Tite Strategy is a new brand strategy agency based in London,
ready to offer a variety of communication services to Small Businesses.
Tite Strategy delivers an outstanding output for small companies with a limited budget.
So, what we stand for in a nutshell is “Big Ideas for Tight Budget”

The team is led by Ruby Geo, Brand Strategist. Ruby aims to leverage her extensive expertise handling mega brands to the benefit of smaller brands/businesses who want to see their business grow. She works with a team of high caliber professionals with a proven expertise in an array of industry sectors.

  • Businesses
  • Achievment
  • Target


A Small Business can really stand out today!

  • Agility

    Small Businesses are flexible and can create valuable customer experiences .They do not face the burden of bureaucracy and corporate guidelines and this is what makes them even more agile and flexible.

  • Defined Audience

    Small Businesses offer products or services which are niche; therefore the target audience is very controlled and defined.

  • Integrity

    Small Businesses are more trusted for their integrity; they hold strong ties with the local community and provide a more human/personal service to customers.

  • Opportunity

    At the same time, just because of their small size, customers are not expecting an overall "state of the art", polished product offering.

For us at Tite Strategy, there is an opportunity for a small business to create a well thought Brand Strategy, without having to rob a bank.

Tite Strategy has the extensive knowledge and expertise to take you through all the steps of branding by utilizing a vast number of experts in their field for effective, cost efficient, crisp and fresh communication.
From the design of a logo to the implementation of social media campaigns and to identify synergies which will leverage your product offering by trimming down your overall communication costs.


Tite Strategy can help you build a clear Brand which will reflect the sum total of the positive experiences your customers have with your business. We will help you build this interaction, so all your communication from the visuals (logo, slogan) to who you are, what you do and how you do it, are consistent.

We aim for one clear message across all touch points with your customers or entities who do business with you. This is delivered in a strongly differentiated way, that only your business will own.

In a nutshell, we will help you define a value proposition (not the pricing of your product or service) so as to make your product or service stand out. Define what you do well and thus differentiate from your competition. You will be the first to do things differently and access what value you bring to your customers. Last but not least, we at Tite Strategy will bring ideas which break the norm.

After all, it all depends on the Big Idea even if the Budget is limited!

About Us

Ruby Geo

Ruby Geo

Ruby is an entrepreneurial and accomplished Advertising and Communications expert with extensive experience in advertising, brand strategy and business consultancy. Not settling for the "safe and ordinary", she has a strong background in delivering out of the box ideas. She always pushes for the extra mile to find solutions that break the norm. She is a believer in people and in teams. She builds excellent relationships with her clients and strongly believes that "people make the difference".

Ruby has a substantial experience in brand marketing strategy, having worked for over 24 years (1978-2003) with local and global responsibilities for global advertising agencies such as Foote Cone & Belding, Young & Rubicam, Ted Bates, Saatchi & Saatchi and Ogilvy One among others. She has been responsible for the 360 degree communications strategy of mega brands and companies (Colgate-Palmolive, Procter & Gamble, Citibank, British Airways, Kraft Foods, Ericsson, Estee Lauder, Clinique, Diners Club, Famous Grouse, Haagen Dazs). Ruby also has a solid experience in the field of political marketing (Minister’s Office / Ministry of Economy & Finance), and in mobile advertising and finance marketing
(Brand Strategy Director of Post Credit Bank).

She has been working in London since 2015. She founded Tite Strategy Limited in 2017.

Contact us

Tite Strategy

Ruby Geo/Brand Strategist