Small Businesses are flexible and can create valuable customer experiences .They do not face the burden of bureaucracy and corporate guidelines and this is what makes them even more agile and flexible.
Small Businesses offer products or services which are niche; therefore the target audience is very controlled and defined.
Small Businesses are more trusted for their integrity; they hold strong ties with the local community and provide a more human/personal service to customers.
At the same time, just because of their small size, customers are not expecting an overall "state of the art", polished product offering.
For us at Tite Strategy, there is an opportunity for a small business to create a well thought Brand Strategy, without having to rob a bank.
Tite Strategy has the extensive knowledge and expertise to take you through all the steps of branding by utilizing a vast number of experts in their field for effective, cost efficient, crisp and fresh communication.
From the design of a logo to the implementation of social media campaigns and to identify synergies which will leverage your product offering by trimming down your overall communication costs.
Ruby is an entrepreneurial and accomplished Advertising and Communications expert with extensive experience in advertising, brand strategy and business consultancy. Not settling for the "safe and ordinary", she has a strong background in delivering out of the box ideas. She always pushes for the extra mile to find solutions that break the norm. She is a believer in people and in teams. She builds excellent relationships with her clients and strongly believes that "people make the difference".
Ruby has a substantial experience in brand marketing strategy, having worked for over 24 years (1978-2003) with local and global responsibilities for global advertising agencies such as Foote Cone & Belding, Young & Rubicam, Ted Bates, Saatchi & Saatchi and Ogilvy One among others.
She has been responsible for the 360 degree communications strategy of mega brands and companies (Colgate-Palmolive, Procter & Gamble, Citibank, British Airways, Kraft Foods, Ericsson, Estee Lauder, Clinique, Diners Club, Famous Grouse, Haagen Dazs).
Ruby also has a solid experience in the field of political marketing (Minister’s Office / Ministry of Economy & Finance), and in mobile advertising and finance marketing
(Brand Strategy Director of Post Credit Bank).
She has been working in London since 2015. She founded Tite Strategy Limited in 2017.